What Makes a Good Website? 5 Quick Tips to Improve Your Website

It’s amazing how many websites we come across that don’t include the basics. Every website needs to include these 5 things to ensure they appear in the search results, and most importantly are clear and easy to use for visitors.

1. Clear Calls to Action

A call to action is any button, link, or form that you want a website visitor to use to contact your company or purchase a product/service. This can be anything from a “Request a Quote” button to a checkout form for an eCommerce site.

When your site doesn’t include clear calls to action you’re making it more difficult for visitors to take action and purchase products/services, or contact your business.

Make sure that you don’t have lots of different calls to action on a single page – this can also be confusing. Keep it simple and have one action for your visitors. This can be repeated around the page as needed to prompt action from your visitors.

2. Readable Fonts and Contrasting Colours

Accessibility is going to be an increasing factor when it comes to ranking your website on Google. Many websites out there don’t take accessibility into account and use colours with little contrast or fonts that are difficult to read.

When designing your website make sure to run colours through accessibility checkers, for example, colourcontrast.cc to ensure they are readable for everyone. Some slight adjustments to colours can make all the difference and ensure that everyone can enjoy your website experience.

The same goes for fonts. If you’re choosing fonts that are intricate and include fun details and hand-written elements you should make sure that they are clear enough to be recognised by someone with poor sight. Offering a larger text version of your website could also be a good idea.

3. Regular Content and Updates

Google loves websites that are kept up to date. A great way to achieve this is to include a news/blog section to share updates from your business. Adding a monthly blog is 12 new pieces of content a year that will each drive more traffic to your website.

Craft your content to include keywords and phrases that relate to your products and services and use internal links to direct visitors to other pages. This can result in sales, leads, or contact from visitors.

Not sure where to start? Check out what your competitors are blogging and for inspiration.

4. Mobile-Friendlyness

If your website doesn’t adapt to your user’s screen size then you’re in big trouble. Google now crawls websites as a mobile device and uses this to rank your website. If your site doesn’t adapt then your ranking could start dropping as Google prefers sites with a better mobile user experience.

WordPress themes should all offer mobile responsivity so a quick update may be required to toggle the feature. Unfortunately, if you have a custom-built website it may be a more involved process to bring your website up to date.

If you need some assistance with mobile optimization then we’re here to help. We’re a dab hand with HTML & CSS and are more than happy to assist. Please contact us for more info.

5. Page Speed

How fast your website loads is now taken into account when Google decides the search engine rankings. This means if your website is slower to load than your competitors you may end up ranking below them.

Don’t fear as this is easily improved with WordPress plugins like WP Rocket, and Nitropack. Install and configure the plugin and your website should start to present itself quicker and score better in Google Page Speed Insights.

If you want to take page speed to the next level we also recommend image optimization. This is where images are compressed to smaller file sizes making them quicker to load. Plugins like Imagify and Smush do this easily.